Communities and businesses across America benefit from our commitment to quality.
Empowering communities
Communities and businesses across America benefit from our commitment to quality, helping drive economic opportunity for communities across North America by providing hospitality education and training programs, direct support for leading community organizations advancing economic opportunity, and assisting and strengthening educational institutions through our support of Historically Black Colleges and Universities (HBCUs) and Minority Serving Institutions (MSIs).
Learning Skills For Life
Free technical and life skills training, bartending and front of house training, and work experience within the hospitality industry.
Charitable Donations
Approximately $6 million annually to U.S. 501c3 charitable organizations. In addition, Diageo matches up to $2,000 in employee contributions to 501c3 charitable organizations annually. Employees also receive paid time off to volunteer with organizations and give back to their communities.
Veterans
Celebrating Crown Royal’s Purple Bag Project, which has supported over one million servicemembers across the world with care packages.
Diageo in the Community
November 2024
Crown Royal’s Annual Military Service Appreciation Day
November 2024
National Urban League’s Annual Equal Opportunity Dinner
September 2024
L'Attitude 2024
August 2024
Martha’s Vineyard Chief Diversity Officers’ Summit
July 2024
UnidosUS
July 2024
Essence Festival
July 2024
National Urban League Conference
June 2024
Cannes Lions International Festival of Creativity
May 2024
Asian Pacific American Institute for Congressional Studies (APAICS) Leadership Summit
March 2024
NAACP Image Awards
February 2024
GreenBiz 2024
January 2024
National Action Network Breakfast Honoring Dr. Martin Luther King Jr.
Inclusion & Diversity
Experience the inspiring journey of Diageo's commitment to Inclusion and Diversity. Discover how we champion I&D across our entire value chain.