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Quality
impact

Diageo North America

Committed to quality — in what we do and how we do it.

Diageo is the home of quality spirits and beer, quality jobs in North America, and is committed to serving the communities where we live and work. Our brands benefit the economy - helping to support over 185,000 jobs and over $12.4 billion in annual revenue for restaurants, bars, and small businesses across North America.

*The indirect job (restaurant/bar, retail, distribution) and restaurant/bar revenue figures are estimates developed by Oxford Economics based on the sale of Diageo products.

Our U.S. produced brands

For more information about our brands

Learn More
Aviation Life Image

Aviation American Gin

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Balcones Whiskey Lifestyle Image

Balcones

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Blade And Bow Life Image

Blade and Bow

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Our Advancements

Hand-in-Hand

Explore the world of Diageo North America and hear from our employees about our commitment to quality— in what we do, the brands we produce, and the people we invest in.

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North America

U.S. state-by-state and Canada impact

Total

176,000

$12.1 bn


* The state numbers reflect the amount of jobs Diageo’s business supports, including employment in distribution, retail, restaurant and bars.

* Revenue impact represents annual revenue for restaurants and bars attributable to the sale of Diageo products.


** Disclaimer: these figures are estimates developed by Oxford Economics and correspond to 2022 data.

Our Success

By the numbers

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U.S. JOBS*

176,000+

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2,300

140,000

26,600

9,200

annual revenue IMPACT*
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$12.4 bn

CHARITABLE GIVING
Icon Charitable Giving

$6.7mm

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*The indirect job (restaurant/bar, retail, distribution) and restaurant/bar revenue figures are estimates developed by Oxford Economics based on the sale of Diageo products

Diageo in the Community

Msad Diageo

November 2024

Crown Royal’s Annual Military Service Appreciation Day

National Urban Diageo

November 2024

National Urban League’s Annual Equal Opportunity Dinner

LATTITUDE

September 2024

L'Attitude 2024

Marthas Vineyard

August 2024

Martha’s Vineyard Chief Diversity Officers’ Summit

Unidos 1

July 2024

UnidosUS

Essence

July 2024

Essence Festival

National Urban Leauge

July 2024

National Urban League Conference

Cannes

June 2024

Cannes Lions International Festival of Creativity

Asian Pacific American Institute For Congressional Studies (APAICS) Leadership Summit

May 2024

Asian Pacific American Institute for Congressional Studies (APAICS) Leadership Summit

NAACP Image Awards

March 2024

NAACP Image Awards

Greenbiz

February 2024

GreenBiz 2024

National Action Network (1)

January 2024

National Action Network Breakfast Honoring Dr. Martin Luther King Jr.

News and press releases

Stay up to date on the latest from Diageo North America

 

 

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