Diageo North America

Quality
impact

Committed to quality — in what we do and how we do it.

Diageo is the home of quality spirits and beer, quality jobs in North America, and is committed to serving the communities where we live and work. Our brands benefit the economy - helping to support over 190,000 jobs in the U.S. and Canada and nearly $10 billion in annual revenue for U.S. restaurants, bars, and small businesses.

Our U.S. produced brands

For more information about our brands

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Aviation American Gin

Balcones

Blade and Bow

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Our Advancements

Hand-in-Hand

North America

U.S. state-by-state and Canada impact

Total

178,000

Jobs Supported*

$9.6 bn

Annual Revenue Generated for Restaurants and Bars*

* The state numbers reflect the amount of jobs Diageo’s business supports, including employment in distribution, retail, restaurant and bars.

* Revenue impact represents annual revenue for restaurants and bars attributable to the sale of Diageo products.

** Disclaimer: these figures are estimates developed by Oxford Economics and correspond to 2022 data.

Our Success

By the numbers in the U.S.

U.S. JOBS*

178,000

3,000

Diageo employees

147,500

restaurant and bar jobs

19,500

retail jobs

8,700

distribution jobs

annual revenue IMPACT*

$10 bn

in annual revenue for U.S. restaurants and bars

CHARITABLE GIVING

$6 mm

in annual contributions to U.S. charitable organizations

*The indirect job (restaurant/bar, retail, distribution) and restaurant/bar revenue figures are estimates developed by Oxford Economics based on the sale of Diageo products.

Quality
impact

Committed to quality — in what we do and how we do it.