Quality
impact
Committed to quality — in what we do and how we do it.
Diageo is the home of quality spirits and beer, quality jobs in North America, and is committed to serving the communities where we live and work. Our brands benefit the economy - helping to support over 190,000 jobs in the U.S. and Canada and nearly $10 billion in annual revenue for U.S. restaurants, bars, and small businesses.
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Aviation American Gin
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Balcones
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Blade and Bow
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Hand-in-Hand
U.S. state-by-state and Canada impact
178,000
$9.6 bn
* The state numbers reflect the amount of jobs Diageo’s business supports, including employment in distribution, retail, restaurant and bars.
* Revenue impact represents annual revenue for restaurants and bars attributable to the sale of Diageo products.
** Disclaimer: these figures are estimates developed by Oxford Economics and correspond to 2022 data.
Our Success
By the numbers in the U.S.
178,000
3,000
147,500
19,500
8,700
$10 bn
$6 mm
*The indirect job (restaurant/bar, retail, distribution) and restaurant/bar revenue figures are estimates developed by Oxford Economics based on the sale of Diageo products.