Quality
impact
Committed to quality — in what we do and how we do it.
Diageo is the home of quality spirits and beer, quality jobs in North America, and is committed to serving the communities where we live and work. Our brands benefit the economy - helping to support over 185,000 jobs and over $12.4 billion in annual revenue for restaurants, bars, and small businesses across North America.
*The indirect job (restaurant/bar, retail, distribution) and restaurant/bar revenue figures are estimates developed by Oxford Economics based on the sale of Diageo products.
Hand-in-Hand
Explore the world of Diageo North America and hear from our employees about our commitment to quality— in what we do, the brands we produce, and the people we invest in.
U.S. state-by-state and Canada impact
176,000
$12.1 bn
* The state numbers reflect the amount of jobs Diageo’s business supports, including employment in distribution, retail, restaurant and bars.
* Revenue impact represents annual revenue for restaurants and bars attributable to the sale of Diageo products.
** Disclaimer: these figures are estimates developed by Oxford Economics and correspond to 2022 data.
Our Success
By the numbers
176,000+
2,300
140,000
26,600
9,200
$12.4 bn
$6.7mm
*The indirect job (restaurant/bar, retail, distribution) and restaurant/bar revenue figures are estimates developed by Oxford Economics based on the sale of Diageo products
Diageo in the Community
November 2024
Crown Royal’s Annual Military Service Appreciation Day
November 2024
National Urban League’s Annual Equal Opportunity Dinner
September 2024
L'Attitude 2024
August 2024
Martha’s Vineyard Chief Diversity Officers’ Summit
July 2024
UnidosUS
July 2024
Essence Festival
July 2024
National Urban League Conference
June 2024
Cannes Lions International Festival of Creativity
May 2024
Asian Pacific American Institute for Congressional Studies (APAICS) Leadership Summit
March 2024
NAACP Image Awards
February 2024
GreenBiz 2024
January 2024