Diageo North America is the leading premium drinks business and one of the best-performing consumer packaged goods (CPGs) across the United States and Canada.
North America is our largest market, and we are proud of our rich heritage, from a centuries-old bourbon recipe to classic Caribbean spiced rum. Diageo’s business supports over 178,000 jobs in the United States and nearly $10 billion in annual revenue for U.S. restaurants and bars is attributable to the sale of Diageo products.
Our 200-plus brands are enjoyed across our market and include some of the world’s oldest and best-loved brands.
Guinness — A world-leading stout established in 1759
Johnnie Walker Black Label — World’s best-selling Scotch whisky
Smirnoff — World’s no.1 vodka
Captain Morgan Spiced Gold — No.1 selling spiced rum in the U.S.
Crown Royal — World’s number-one selling Canadian whisky brand
