- Inclusion and Diversity
- Empowering communities
- Grain-to-glass sustainability
- Positive Drinking
Championing Inclusion and Diversity
Diageo champions Inclusion and Diversity across our business, at every level, across the U.S.
From a diverse workforce to the way we source services and portray diversity through our brands, we’re working to shape the future of an inclusive and diverse beverage alcohol industry and lead positive change in the communities in which we live, work, source and sell.
Diversity of thought and experience fuels growth and innovation in our organization and brings us closer to our consumers.
Our Progress
In-progress targets here
Representation in our talent
Diageo is an industry-recognized leader for female representation in leadership
To further increase representation in the beverage and hospitality industries, Diageo is a proud partner of Women of the Vine & Spirits and Paradigm for Parity initiatives.
By 2030
Our goal is to increase ethnically diverse representation in the US to 45%.
* Leadership reflects all L4’s and above based in the US across North America and LAC business units as well as our Global Functions.
Investments into the
Next Generation of Leaders
Diageo - an anchor investor in Pronghorn to support Black entrepreneurs
Pronghorn is a standalone business venture focused on cultivating the next generation of Black entrepreneurs, executive leaders, and founders within the industry.
“It’s important that the Black community is represented on both sides of the bar, from brand creation to boardrooms and everywhere in between… We''re proud to partner with Diageo to make sure that the Black community has a seat at the table. And anywhere there isn’t enough room at the table we’ll build a bigger table.”
– Dia Simms, Pronghorn co-founder
Pledged to fund Historically Black Colleges & Universities and Minority-Serving Institutions
11.75 million
29
We have pledged $11.75 million to fund permanent endowments at 29 Historically Black Colleges & Universities and Minority-Serving Institutions. We have signed onto the Congressional HBCU Partnership Challenge and joined a consortium of leaders across HBCUs, corporations and research organizations to advance growth opportunities for these institutions and cultivate a pipeline of future-ready talent.
“Many of our students come from under-resourced communities and the pandemic aggravates the financial hardship to complete their education or could potentially accumulate a great deal of debt when they graduate,” said Elwood L. Robinson, Chancellor of Winston-Salem State University. "This endowment will help us provide first class education and a life changing opportunity to our students.”
Elwood L. Robinson, Chancellor of Winston-Salem State University
Committed to empowering future entrepreneurs
We have committed $3 million+ to fund training, skills empowerment and entrepreneurship initiatives across several organizations, including NAACP and National Urban League.
2,000+
people trained in business and hospitality skills across the U.S. and Canada this last year, through our Learning Skills for Life program
OUR COMMUNITY
We champion inclusion and diversity in our entire value chain
We work closely with our suppliers and agencies to advance positive, sustainable economic impact in the diverse communities where we source.
Partnerships & Recognitions
Empowering our communities
Communities and industries across America benefit from our commitment to quality products.
We appreciate and support these industries by establishing educational and hospitality skills development programs, financially supporting underrepresented communities, investing in HBCUs, and through charitable giving.
Learning Skills For Life
Free technical and life skills training, bartending and front of house training, and work experience within the hospitality industry.
Charitable donations & Pandemic relief
Approximately $6 million annually to U.S. charitable organizations. In fiscal year 2021, we donated an additional $15 million to support communities and hospitality workers in their COVID-19 economic recovery efforts. Employees also receive paid time off to volunteer with organizations and give back to their communities.
Veterans
Celebrating Crown Royal’s Purple Bag Project, which has supported over one million servicemembers across the world with care packages.
Advancing grain-to-glass sustainability
We are working to be carbon-neutral by 2030 across our direct operations and are also helping our suppliers cut their impact in half.
Our advancements
Accountability in reducing carbon
50%
1st
We have reduced the carbon emissions in our operations by half per our 2017 baseline and are working towards greater use of renewable energy to achieve our 100% sourcing goal.
We are also working with our extensive supply chain to reduce emissions across the value chain by 50% by 2030 and meet our science-based target.
Our advancements
Preserving and replenishing water
We are committed to preserving and replenishing water where we operate.
By 2030, we will ensure that every drink we produce will take 30% less water to make than it does today.
We have made progress reusing treated wastewater in the cooling processes at our U.S. Virgin Islands distillery.
We are anticipating savings of approximately 12 million gallons of water annually.
We implemented water-saving initiatives across our sites that enabled us to reduce total water usage compared to last year. These include optimizing boiler operations at our Shelbyville, Kentucky distillery; upgrading our water purification process at our Gimli, Manitoba distillery; and our holistic sustainability plan at our Valleyfield, Quebec facility.
13 million gallons less water was used compared to the previous year.
Our advancements
Eliminating waste and increasing recycling content
We are committed to reducing the volume of materials used, and reusing or recycling waste from our operations.
Seagram’s 7 Crown bottles are made from 100% recycled plastic bottles (rPET) in North America.
This doubled the recycled materials in our plastic bottles last fiscal year.
We are transitioning our plastic 50ml. formats to 100% recycled PET.
183 million
In 2022, we launched a global program to remove 183 million cardboard gift boxes from our premium Scotch portfolio across the world.
Promoting positive drinking
We want people to drink better, not more.
That means promoting moderation and continuing to address the harmful use of alcohol by changing attitudes and expanding our programs that tackle underage drinking, impaired driving, and binge drinking.
Explore
Promoting moderation with industry-leading tools and campaigns
Our Highlights
Drops of Advice
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Understanding alcohol
In the U.S., a standard drink contains 14g of alcohol. It is recommended that on a daily basis, women not exceed 1 standard drink and men not exceed 2 standard drinks. These common beverages are equal to one standard drink.
Positive drinking
Preventing Impaired Driving
Partnerships
We have a longstanding commitment to addressing impaired driving through a range of interventions, including partnerships with road safety organizations, law enforcement, distributors, and corporations in the United States.
Wrong Side of the Road
Together with the United Nations Institute for Training and Research (UNITAR), we launched “Wrong Side of the Road,” an interactive experience that gives people an opportunity to ask real impaired drivers questions about their choices and learn about their consequences.
UN Decade of Action
We continue to support the second UN Decade of Action for Road Safety.
Positive drinking
Addressing Alcohol-Related Harm
Ethnic communities
Drinking affects ethnic communities differently. This led Diageo to explore a new approach that helps reach distinct demographic groups in the U.S. with resources and education.
Multicultural Consortium for Responsible Drinking
In 2022, we formed the Multicultural Consortium for Responsible Drinking (MCRD) in partnership with influential members of the Black, Latino and Native American communities, including law enforcement, faith-based and media organizations.
This past year the MCRD reached over 1.6 million people in these communities raising awareness on the risks of alcohol-related harm.
Positive drinking
Tackling Underage Drinking
Educate 10 million people
By 2030, we intend to educate 10 million people on the dangers of underage drinking, world-wide.
Responsibility.org
As founding members, we have long supported Responsibility.org in the United States on various initiatives to educate the public on the dangers of underage drinking.
National Association of Student Personnel Administrators
Diageo funds the National Association of Student Personnel Administrators’ (NASPA) evidence-based 360 Proof Program, an on-campus education program that takes a holistic approach preventing alcohol misuse on college campuses.
